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Book Launch: How Companies Profit by Solving Global Problems...Where Governments Cannot

Thursday, March 20, 2014 - 6:30pm

Clifford Chance cordially invites you to join Matthew Bishop, US Business Editor and New York Bureau Chief of The Economist and Susan McPherson, Founder, McPherson Strategies, for a book launch event to celebrate the publication of Alice Korngold's A Better World, Inc.: How Companies Profit by Solving Global Problems...Where Governments Cannot.

This event is by invitation only.


Date: Thursday, March 20, 2014


Venue: New York City

Time: 6:30pm - 8:30pm

Program: 6:45pm


Reception & Book-Signing: 7:30pm

In A Better World, Inc., Korngold shows companies and their executives how to profit by developing solutions to the world's most daunting challenges – those that governments cannot and have not addressed. Using case studies of various global companies from Nike to Pfizer to Vodafone and GlaxoSmithKline, A Better World, Inc. delineates best practices for corporations to maximize profits, decrease costs, and build the longer-term value of their companies by ensuring a more sustainable and humane world.

In declaring that 'only global corporations have the resources, global reach, and self-interest to build a better world,' Korngold shows how to ensure that this is a mutually beneficial and equitable relationship for business and society. A Better World, Inc. provides a roadmap to success, including stakeholder engagement; partnerships among businesses, NGOs, and governments; measurement, accountability and reporting; and effective corporate governance. Korngold also discusses the most powerful drivers for companies to further intensify their innovations in solving global challenges: consumers, employees, and investors.

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Matthew Bishop will interview Alice Korngold and lead a Q&A session. The discussion will focus on how companies can profit by solving social, economic and environmental challenges.

This book launch is co-sponsored by Women in International Security (WIIS) and the World Policy Institute.

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